When Rock ‘n’ Roll Loomed Large Over the Sunset Strip
In the 1970s, you knew you’d made it big if your record label paid for a hand-painted billboard on the Strip: From psychedelic fantasies to larger-than-life portraits, the billboards were visual interpretations of a musician’s ethos, spirit, and vibe. These giant artworks were often variations on album art, relying on eye-catching imagery and minimal text to remind passersby of the music they needed to hear immediately—while it was still cool.
