Diet Coke Unseats Pepsi As #2 Cola Brand
|Pepsi has spent decades throwing stones at Coke from its position in second place among the fizzy beverage brands. And now Pepsi will need to toss those stones even farther as the brand has given up its spot to Diet Coke and slipped to third on the list.
According to 2010 sales data published in Beverage Digest, Coke and Diet Coke maintained steady market shares of 17% and 9.9% respectively, but Pepsi’s market share slipped .4% to 9.5%.