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Men Judge Women in Milliseconds

Men take a fraction of a second to decide if they are attracted to a woman or not – but they should not be called shallow because they are genetically programmed to do so, scientists say.

Men weigh up potential partners almost instantaneously based on their appearance because their “ancient” genetic preference for attractive mates leads them to, experts claim.

According to research, a woman with an attractive face is taken by men to be fertile and able to continue the family line, appealing to the man’s survival instinct.

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