Avatar Sets First-Day Blu-ray Sales Record

According to Reuters, Avatar set a record for first day Blu-ray sales by moving 1.5M copies the first day, even without 3D or any special features on the disc.

An early industry estimate set overall disc sales comfortably north of 4 million units, putting it well on track to become the year’s top-selling release to date. Blu-ray sales — at 1.5 million copies — well outpaced first-day sales of previous high-definition top dog “The Dark Knight.”