The world’s most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more effective: by never injecting an ounce of effort into it.

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Back in September, the society started gathering and presenting galleries of submissions, encouraging readers to vote for them as well. Winners will be chosen on or around December 15, 2012.

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This is only funny because we all know someone like this. Well played Microsoft. Well played.