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The people who are still addicted to the Rubik’s Cube

Most people – despite toiling over it for hours – have probably never managed it. But 40 years after its birth, the Rubik’s Cube continues to beguile, frustrate and – like a Filofax or Walkman – evoke its 1980s heyday when schools were full of children puzzling over its brightly coloured squares.

The Magic Cube was invented in 1974 by Hungarian architecture professor Erno Rubik. After being relaunched in 1980 as the Rubik’s Cube, it sold an estimated 350 million around the world.

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