Netflix Hires Actors to Pose as Canadian Fans

And the award for “bonehead move” of the day goes to Netflix. The sad part is, given the opportunity, regular people would have said good things about the service on their own.

Things backfired at a Toronto street celebration after reporters discovered that actors hired by the Netflix had been given written instructions to give media interviews gushing about the video subscription service’s arrival in Canada. The actors also were urged to fill a variety of stereotypical roles, including “mothers, film buffs, tech geeks, couch potatoes,” according to the one-page handout given to them.
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