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Fantastically Vintage Coupons

It’s somewhat surprising to learn that the world was first introduced to money-saving discount coupons way back in the mid-1890s, courtesy of – rather unsurprisingly – Coca-Cola, then a young company who at the time only had a few products to advertise. Following a brainstorm by the company’s head, Asa Griggs Candler, coupons similar to those pictured above were both direct-mailed to potential customers and placed in magazines in an effort to tempt the masses, and the plan worked.

Very quickly profits soared, other companies latched on to the idea, and the rest is history. Today, discount coupons are still going strong, but, as is the case with so many other areas of business, such offers are now a roaring trade online in the form of promotional codes.

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