The children are learning factory work, it’s in a job bottling Coca-Cola, and when they’re working at a restaurant, that “restaurant” has golden arches. The dentist office is sponsored by Crest.
At the heart of the concept and the business of KidZania is corporate consumerism, re-staged for children whose parents pay for them to act the role of the mature consumer and employee. The rights to brand and help create activities at each franchise are sold off to real corporations.

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In his bestseller Outliers: The Story of Success, Malcolm Gladwell posited a theory that anyone can become great at anything as long as they put 10,000 hours honing the skill.
Well, Dan McLaughlin decided to put the 10,000 Hours Rule to the test by becoming a pro golfer:
Could he stop being one thing and start being another? Could he, an average man, 5 feet 9 and 155 pounds, become a pro golfer, just by trying? Dan’s not doing an experiment. He is the experiment.
The Dan Plan will take six hours a day, six days a week, for six years. He is keeping diligent records of his practice and progress. People who study expertise say no one has done quite what Dan is doing right now.
Dan spent last month in St. Petersburg because winters are winters in the Pacific Northwest. “If I could become a professional golfer,” he said one afternoon, “the world is literally open to any options for anybody.”

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A Multnomah County jury awarded a 33-year-old woman $82,000 Thursday, saying they wanted to send Portland police a message: Hand over a business card the next time a citizen asks for one.
“I think that police need to be reminded that it’s part of their job to de-escalate and defuse situations,” said juror Chris Bolles. Instead, jurors say police overreacted to Newmann’s queries.
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It’s one thing to feel bad for homeless people; it’s another to be forced into their shoes. Advertising agency McKinney has teamed up with Urban Ministries of Durham (UMD), a non-profit based in North Carolina, to create SPENT, an online game that guides users through what it feels like to be homeless.
Here’s how it works: If you accept the challenge to play, you enter a simple point-and-click game, navigating multiple choice questions about your livelihood. The site says you have been stripped of your savings and are currently unemployed, asking, “Can you make it through the month?”
Click here to play…