Author: luapo

A Siberian Husky riding in the passenger seat while on the freeway in California.

Inside white and blue. Bordered in black. On it the letters BMW. For more than 90 years this is the symbol for sheer driving pleasure. But how was this logo developed?

For those of you that thought “Don’t Be Evil” was self explanatory, here is a break down of what it really means.

Every time Google makes one of these moves, it’s easy (and fun!) to point the finger at the motto which appeared in its IPO prospectus: “Don’t be evil.” Google had a very specific definition of evil. It had nothing to do with market tactics like stabbing former partners in the back or playing hardball with weaker competitors.

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